SXSW 2019
“A triumph in experiential marketing”
Immersive NBA Training Camp at SXSW: Unparalleled Experience Sponsored by SAP and Under Armour, this groundbreaking event amazed attendees with experiential marketing, visual effects, and cutting-edge technology. Motion and aerial sensors created an interactive journey, challenging players to shoot with precision. Real-time tracking and SAP's HANA database compared stats to NBA data, heightening immersion. Personalized videos captured the game experience. The camp showcased technology's potential in athletics and left attendees inspired.
shhhoot!!!